Ok Cuban Sázon - Branding
A very special project that brings to the table a healthy alternative for Cuban Lifestyle .
Ok Cuban Sázon - Branding
The OK Cuban Sazón was a project that demanded my utmost dedication to embody the heartfelt passion and devotion invested by its owners. Their vision needed to be accurately conveyed in order to capture the true essence of their brand and product - a meticulously crafted sázon made with love and care. As they proudly proclaim, "Eat my saźon OK!"
The brand's first product is set to hit the Florida market this summer and serves as the inspiration behind the logo, label, and social media plan. The campaign aims to highlight the unique qualities of the product and engage with customers in an authentic way, establishing the brand as a trusted name in the competitive market.